Tag Archives: marketing

Product + Placement = Perfection

(Ed. Note: I know that the Olympics are over, but apparently Molson has placed several of these machines in various destinations around Europe this past summer.  Here’s hoping that they will continue this awesome promo in different locales for years to come.)  

What Molson Canadian has done for Team Canada in Sochi this year is nothing short of brilliant.  Team Canada, you have done Bob and Doug Mackenzie, as well as everyone else in the Great White North, proud.

Via Twitter, from @molson_canadian

Yes, you read that correctly.  Team Canada has a beer refrigerator, provided by Molson, that can only be opened with a Canadian passport.  No church key required, apparently.