More and more, I find myself talking to Big Data SMEs in various situations. While the conversations have been on a variety of topics, I can say that many of them have shared at least one troubling similarity: uncomfortable reactions upon hearing my specialty area is ECM (and in some cases, specifically Documentum. These reactions have run the range from outright snickering to stony silence. I guess I’m glad that I’m thick-skinned by nature – but I do understand where they are coming from. To them, I’m a dinosaur – a relic of an age where content, metadata, and taxonomy were rigid constructs locked into specific functions by a bloated application noted for its inherent complexity and lack of visibility.