If the concept strikes you as preposterous, a peek inside will do little to dispel these doubts. From the accreditation body, the National Association for Serious Study (“dedicated to a number of serious studies”), to a core curriculum that includes “Not Appearing Stupid” and “Crazy People,” the book offers a satirical take on an overly staid subject.
“Disruption is the art of identifying which parts of the past are no longer relevant to the future, and exploiting that delta at all costs.”
To which I responded :
“deliberate disruption is extraordinarily rare. So rare that I think you can capitalize on it but never plan for it
I’ve been asking myself this question since. Can disruption ever really be deliberate?
The question conjures up images of team meetings where Dilbert’s pointed haired boss declares, “nobody leaves this room until we innovate!”
It occurs to me that in order to be deliberate, disruption must be an objective not just an outcome. This is a mistake.
Truly disruptive technology sets out to solve a problem first. Disruption is a possible but not guaranteed outcome of innovation introduced into a landscape. That landscape is made up of evolving technology, existing competition, and fluid user expectations all of…
Thought I’d share what I posted as my out-of-office message for the next couple of days:
I will be offline from this afternoon through Wednesday evening (16-April 2014), and will not be checking email or phone messages until Thursday April 17th. Wishing all who observe a happy and meaningful Passover.