A drop in the bucket for them, apparently…
“A startup is a temporary organization in search of a repeatable, scalable business model. A corporation, by contrast, is a permanent organization designed to execute a repeatable, scalable business model. While a simple statement, this is a profound insight. When companies want to innovate a new business model (vs. innovating new products and services within an already scaled business model), the processes that companies have optimized for execution inevitably interfere with the search processes needed to discover a new business model.”
The following post by Steve Blank lays out, in simple and concise terms, the different challenges internal initiatives face when compared to startup ventures. “Lean” startup methods may work on their own (I use the qualifier “may” since the premise is still somewhat debatable, to be sure) in the outside world, but inside the corporate firewall? Think of it as more like Mad Max fighting in the Thunderdome – you have to be alert and ready to engage on multiple levels and fronts, all in order to succeed.
Henry Chesbrough is known as the father of Open Innovation and wrote the book that defined the practice. Henry is the Faculty Director of the Garwood Center for Corporate Innovation, at U.C. Berkeley in the Haas Business School. Henry and I teach a corporate innovation class together.
Thanks to Steve for the opportunity to share my thoughts with you all. This post follows directly on Steve’s earlier excellent post, Why Companies are not Startups.
The question of how corporations can be more innovative is one I have wrestled with for a long time. For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011.
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Of course, this happens just as I’m finally getting used to the current UI…
Was going to write my own post-mortem blog on Momentum 2014, but I think this one pretty much captures everything I’d wind up saying myself. Will be interesting to see what changes are coming down the road for IIG over the next year or two.
I’ve had a week now to gather my thoughts since EMC World, as well as to catch up on some sleep and get back into the UK timezone! Before the conference I posted about
3 things which I hoped I would find out more about so I’ll address those first:
Syncplicity – Clearly the rising star in the EMC IIG portfolio but the integration of the product into the rest of the brand is not yet there. Whenever Syncplicity was
pitched I still got the feeling its a new shiny product which is very good at what it does but is not fully integrated into the rest of the stack. I know it is
technically integrated but perception is as important as the technical aspects.
InfoArchive – This came across as one of the big plays from IIG, largely due to the compelling business case which can be generated for…
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On your way to EMCworld and Momentum 2014?
Recommend you check the attached article out, written by Virginia Backalitis at CMSwire. Great article, chock-full of her predictions for what we could see happen next week at the Sands Convention Center. My thoughts and comments down below, after the break. Will it all go down this way? No one knows for sure, but either way it ought to be a fun show – JMM