Robert D. Austin, Dean of the Faculty of Business at the University of New Brunswick, explains in this video how Danish software tester Specialisterne maintains a diverse and productive workforce. The “dandelion metaphor” he shares is a great way to explain the “lessons learned” in a context that can be easily understood.
Back in the late 90’s, Steve Jobs redefined Apple via “Think Different”:
In the documentary “One Last Thing” (2011) Jobs stated that people needed to “shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it…”
In my humble opinion, we need to make recognizing this a priority; “Being Different” no longer needs to be seen as an automatic impediment to succeeding in both life and career. Rather, we need to treat different perceptions as a positive value that, if anything, offers additional rewards and opportunities for all.
Social collaboration among colleagues, when embraced across all levels and functions, brings with it the opportunity to positively transform corporate culture, with the impacts being felt from boardroom to break room and everywhere in-between. That said, like any corporate initiative, this type of engagement requires leadership to overcome any institutional disconnects and truly “walk the walk”… not just “talk the talk.” Via HR Bartender:
“Employees understand the power of social and expect it to be a part of their personal and professional lives. The infographic (click to enlarge) is based upon research in the book, “The Social Employee” by Cheryl Burgess and Mark Burgess. It offers best practices from companies like IBM, Dell, and Cisco on creating a social organizational culture.”
Read more of the original article here.
There, that should do it. Updated for the 21st century.
…but it’s a good one. Enterprise social networks are not just a passing fad; in many cases, they are helping to fill in the gaps common in today’s geographically and culturally diverse workplaces.