Deliberate Disruption

Inspired by Lee Dallas, blogging at bigmenoncontent.com:

Dilbert_thumb
* based on a quote from bigmenoncontent.com, with apologies to Scott Adams

Big Men On Content

Last weekend Box CEO Aaron Levie tweeted

“Disruption is the art of identifying which parts of the past are no longer relevant to the future, and exploiting that delta at all costs.”

To which I responded :

“deliberate disruption is extraordinarily rare. So rare that I think you can capitalize on it but never plan for it

I’ve been asking myself this question since. Can disruption ever really be deliberate?

The question conjures up images of team meetings where Dilbert’s pointed haired boss declares, “nobody leaves this room until we innovate!”

It occurs to me that in order to be deliberate, disruption must be an objective not just an outcome. This is a mistake.

Truly disruptive technology sets out to solve a problem first. Disruption is a possible but not guaranteed outcome of innovation introduced into a landscape. That landscape is made up of evolving technology, existing competition, and fluid user expectations all of…

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